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The asset packages for B2B sales are aggregated from a video, audio, subtitle, picture essences, descriptional and technical metadata as well as pricing information. Please have a look at our Ingest Master-Solution. Content essences can be received via internet uploads, local ingests or from an existing archive. The actual content management takes place within our Production Asset Management system. This way, it provides you with a cockpit to actively drive your content B2B sales as well as B2C sales via campaign management.
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It manages all business-relevant contractual data, content metadata and aggregates your end-customers usage data. Our B2B content sales solution is composed on the very top layer of a content rights management system.
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How is this end2end business process implemented by our B2B Content Sales Solution? Please have a look at our VOD Content Aggregation and Publishing Solution. Such B2C transactions might be a 3rd parties business or can be an additional business of the content owner. That said, the B2B content sales transaction is part of a business process that starts much earlier and is tightly connected to the downstream B2C content sales business. Due to revenue share based business models, this means that every Video On Demand view by an end-customer is such a revenue contribution. So from a business perspective, the business process starts with spending money to produce or acquire content and it ends with the sale of every single piece of content. Nowadays content producers and owners have many distribution channels available to be leveraged in parallel, to earn back costs to produce and to make a profit. Today's business models in monetizing content are much more versatile than they were before the Internet. But isn't that simplifying the all over business process a bit too much? So a technical problem about preparing content to be offered on a B2B sales portal was discovered.
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We are often approached to help in selling content from a historical archive or ongoing productions of movies, series, magazines or event reports.
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B2B Content sales from content license rights management via ingest and aggregation of video, metadata, picture, audio, subtitle to a presentation, purchasing and delivery.ĭownload pdf-file What does the B2B content sales cycle include? What are the challenges? And where does it overlap with B2C content sales?